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    Every conversation your company has ever had is data.Almost none of it has ever been used.

    vCons are the open standard changing that. Pick an industry. See what you've been missing.

    20
    industries mapped
    189
    cases explored
    1
    open standard
    1
    new this week

    Trending

    Trending · 19 reads

    Johnson & Johnson

    Healthcare

    Johnson & Johnson has millions of conversations every week. Most never become part of the organization's memory.

    Gap: Patient support, MSL exchanges, clinical trial coordination, HR, manufacturing, and procurement conversations solve the moment they happen, then vanish — never designed to become long-term organizational assets.

    vCon unlock: vCons preserve every J&J conversation as a portable, auditable asset — turning patient, provider, trial, and operational dialogue into the durable organizational memory AI needs to compound.

    19 reads
    Trending · 16 reads

    SpaceX

    Aerospace

    SpaceX solved hardware observability. Every conversation that shapes a mission still disappears the moment it ends.

    Gap: Mission-critical conversations across launch readiness, supplier quality, and Starlink support stay trapped in disconnected systems and individual memory — never preserved as reusable operational intelligence.

    vCon unlock: vCons preserve every mission-critical conversation as a portable, auditable asset — giving SpaceX the same observability over conversations it already has over rockets and satellites.

    16 reads
    Trending · 16 reads

    UKG

    Human Capital Management

    Workforce intelligence begins where workforce data ends — UKG can turn every employee conversation into durable, portable memory.

    Gap: Employees remember every HR touchpoint; the organization doesn't — conversations stay trapped inside individual apps as application exhaust, not strategic assets.

    vCon unlock: Wrap every People Assist, Employee Voice, and Bryte AI interaction in a portable vCon so workforce AI runs on years of longitudinal context, not isolated events.

    16 reads

    Which industry is sitting on a goldmine of unstructured conversation data?

    Genesys

    Tech
    NEW

    Genesys powers the conversations that run modern business. Most of that knowledge is still trapped.

    Gap: Customer conversations flow through Genesys, but the organizational knowledge they create is fragmented across recordings, transcripts, and proprietary systems — never preserved as a durable, portable enterprise asset.

    vCon unlock: vCons extend Genesys's interoperability vision to the conversations themselves, turning every interaction into a portable, integrity-protected asset that every future AI system can inherit.

    0 reads

    JPMorgan

    Finance

    The world's largest bank has a conversation data gap the size of its balance sheet

    Gap: Billions in trades, advice, and compliance conversations vanish into siloed systems

    vCon unlock: vCons create an auditable, AI-ready record of every client interaction across channels

    7 reads

    Absolute Airflow

    HVAC

    One infrastructure decision can add 75–100% revenue growth.

    Gap: HVAC dispatch and service calls vanish into voicemail and notes — no shared memory across the business.

    vCon unlock: vCons capture every customer call as structured data, unlocking upsell, scheduling, and retention gains.

    0 reads

    IRS

    Government

    The IRS handles 240 million taxpayer contacts annually. It learns almost nothing from them.

    Gap: Taxpayer conversations with agents are isolated events, not institutional intelligence

    vCon unlock: vCons transform taxpayer interactions into a learning system that improves compliance

    0 reads

    Salesforce

    Tech

    Salesforce built a $379B empire on structured data. It's still missing the conversation layer.

    Gap: CRM captures outcomes but loses the actual conversations that drive every deal and churn decision

    vCon unlock: vCons fill the conversation gap, making Salesforce's AI smarter with the data it never had

    2 reads

    Allstate

    Insurance

    Every Allstate claim starts with a conversation. Almost none of that conversation is turned into advantage.

    Gap: Claims calls, agent interactions, and underwriting conversations are handled but not leveraged

    vCon unlock: vCons turn every customer conversation into a competitive intelligence asset that improves underwriting and drives loyalty

    0 reads

    Disney

    Media

    Disney has a $2B conversation intelligence goldmine it hasn't touched.

    Gap: Guest interactions across parks, streaming, and retail generate enormous conversation data that is not operationalized

    vCon unlock: vCons turn Disney's conversation layer into the personalization engine that makes every experience feel like magic

    1 reads

    Snowflake

    Tech

    Snowflake stores every kind of enterprise data. Except the most important kind.

    Gap: Conversation data — the primary signal behind every business decision — is still excluded from the data cloud

    vCon unlock: vCons unlock conversation as a first-class data type that Snowflake can store, query, and power AI on

    2 reads

    Capgemini

    Consulting

    Consulting is conversations. Capgemini hasn't made its conversations an asset yet.

    Gap: Client engagements generate enormous conversation capital — methodology, insight, relationship — that is not captured or reused

    vCon unlock: vCons create the institutional conversation memory that makes every engagement smarter than the last

    5 reads

    Bold

    Tech

    From bankruptcy to breakthrough — how vCons could deliver $100M.

    Gap: Job seeker and employer conversations are the core asset of job sites, yet they're never captured.

    vCon unlock: vCons turn every career conversation into structured data Bold can monetize and improve on.

    1 reads

    Access Partners

    Distribution

    How Access Partners can transform relationships using vCons.

    Gap: Field sales conversations across food service and sanitation accounts are siloed in reps' heads.

    vCon unlock: vCons standardize every account conversation into a portable record the whole company can act on.

    1 reads

    Texas Department of Criminal Justice

    Government

    The Texas Department of Criminal Justice manages conversations that alter lives. Without vCons, the continuity breaks.

    Gap: High-stakes correctional conversations move across disconnected systems and vendors with no standardized way to preserve continuity between them.

    vCon unlock: vCons become the continuity infrastructure that preserves correctional conversations as durable, auditable records across disconnected systems, vendors, and time.

    13 reads

    Costco

    Retail

    Costco has $15B in conversation-driven revenue it has never measured.

    Gap: Member interactions, buyer negotiations, and call center contacts are handled but not structured

    vCon unlock: vCons unlock the conversation data that helps Costco make better buying decisions and extend member lifetime value

    3 reads

    Apple

    Tech

    Apple's real September surprise isn't the iPhone. It's vCons.

    Gap: Siri, support calls, and retail conversations generate conversation data Apple does not systematically leverage

    vCon unlock: vCons become the conversation intelligence layer that makes Apple's AI ecosystem as powerful as its hardware ecosystem

    0 reads

    a16z

    Finance

    The world's most influential VC has a $90B conversation gap in its portfolio.

    Gap: Partner calls, portfolio check-ins, and market intelligence exist in calendars and memories, not data

    vCon unlock: vCons standardize the conversation layer across the portfolio, turning relationship intelligence into institutional advantage

    4 reads

    Sotheby's International Realty

    Real Estate

    Why conversational intelligence will decide the future of luxury real estate.

    Gap: Every showing, negotiation, and client call holds signal that disappears the moment it ends.

    vCon unlock: vCons turn each luxury conversation into structured, portable intelligence that compounds across agents and listings.

    1 reads

    Bloomberg

    Finance

    Conversation data is becoming financial infrastructure. Bloomberg should own the standard.

    Gap: Financial conversations — calls, negotiations, analyst briefings — are the last unstructured data frontier in markets

    vCon unlock: vCons become the conversation data layer that makes Bloomberg's terminal the definitive financial intelligence platform

    2 reads

    Johnson & Johnson

    Healthcare

    Johnson & Johnson has millions of conversations every week. Most never become part of the organization's memory.

    Gap: Patient support, MSL exchanges, clinical trial coordination, HR, manufacturing, and procurement conversations solve the moment they happen, then vanish — never designed to become long-term organizational assets.

    vCon unlock: vCons preserve every J&J conversation as a portable, auditable asset — turning patient, provider, trial, and operational dialogue into the durable organizational memory AI needs to compound.

    19 reads

    SpaceX

    Aerospace

    SpaceX solved hardware observability. Every conversation that shapes a mission still disappears the moment it ends.

    Gap: Mission-critical conversations across launch readiness, supplier quality, and Starlink support stay trapped in disconnected systems and individual memory — never preserved as reusable operational intelligence.

    vCon unlock: vCons preserve every mission-critical conversation as a portable, auditable asset — giving SpaceX the same observability over conversations it already has over rockets and satellites.

    16 reads

    Darden Restaurants

    Hospitality

    Darden serves millions of conversations a day. Without vCons, almost none of them become intelligence.

    Gap: Guest, server, and manager conversations across Olive Garden, LongHorn, Capital Grille, Yard House, and Cheddar's disappear the moment they end — never preserved as enterprise infrastructure.

    vCon unlock: vCons become the conversational memory layer that turns every brand, location, and shift interaction into durable, portable, auditable context Darden can operate on.

    12 reads

    Airbus

    Aviation

    Airbus has an $83 billion conversation it hasn't operationalized yet.

    Gap: Engineering reviews, safety briefings, and supplier negotiations generate conversation data that disappears

    vCon unlock: vCons create the structured record that makes Airbus's conversations as reliable as its engineering documentation

    0 reads

    Santa's Workshop

    Manufacturing

    How a 1,700-year-old organization reaches peak — a vCon blueprint.

    Gap: Even the world's oldest fulfillment operation loses signal between letters, calls, and elves.

    vCon unlock: vCons give every toy request, parent call, and reindeer briefing a single structured home.

    0 reads

    UAE Government

    Government

    The UAE is betting half its government on agentic AI. Without vCons, the agents won't remember why.

    Gap: Agentic AI systems are being deployed across UAE ministries with no standardized way to retain, structure, and carry forward the conversations they depend on.

    vCon unlock: vCons become the institutional memory layer that lets autonomous government agents stay auditable, accountable, and continuously smarter across every citizen interaction.

    9 reads

    Epic

    Healthcare

    Epic powers healthcare AI. But it's missing the layer where care decisions actually happen.

    Gap: Clinical conversations between providers and patients are unstructured and largely unusable by AI

    vCon unlock: vCons become the conversation data layer that makes Epic's AI stack complete

    8 reads

    Bravo

    Media

    How Bravo can become the first conversation-driven media empire.

    Gap: Audience reactions, casting calls, and producer notes are scattered across tools and inboxes.

    vCon unlock: vCons unify every fan and production conversation into a structured asset that powers programming.

    2 reads

    Boomband

    Tech

    How Boomband can leverage vCons to revolutionize career & talent.

    Gap: Recruiter–candidate conversations are the real product, but they're trapped in silos.

    vCon unlock: vCons make every talent conversation portable, searchable, and matchable across the platform.

    1 reads

    Mastercard

    Finance

    Mastercard is building the agentic payment future. vCons are the audit layer it needs.

    Gap: As AI agents conduct transactions on behalf of humans, there is no trusted record of the conversations that authorized them

    vCon unlock: vCons create the auditable, tamper-evident conversation record that makes agentic commerce trustworthy

    2 reads

    United Airlines

    Aviation

    United handles 500,000 passenger conversations a day. Almost none of it becomes intelligence.

    Gap: Customer service calls, gate interactions, and crew communications are fragmented and discarded

    vCon unlock: vCons unify every passenger touchpoint into structured data that drives operational improvements

    2 reads

    Coveo

    Tech

    The missing layer of relevance — how vCons can transform Coveo.

    Gap: Search and recommendation engines optimize on clicks, not on the conversations behind intent.

    vCon unlock: vCons feed Coveo a structured conversation layer so relevance reflects what people actually said.

    1 reads

    Company Nurse

    Healthcare

    vCons: the strategic foundation for Company Nurse's next phase of growth.

    Gap: Workplace injury intake calls carry critical clinical and legal signal that current systems lose.

    vCon unlock: vCons capture each injury conversation as a structured, auditable record across nurse, employer, and carrier.

    4 reads

    DocuSign

    Tech

    The agreement is signed. The conversation that created it? Gone forever.

    Gap: DocuSign captures signatures but loses the negotiation, intent, and context around every deal

    vCon unlock: vCons complete the agreement layer by preserving the conversation that precedes every signature

    0 reads

    Kaiser Permanente

    Healthcare

    What if every patient conversation made Kaiser smarter? It doesn't. Yet.

    Gap: Clinical conversations are documented selectively and exist in narrative notes, not structured AI-ready data

    vCon unlock: vCons transform patient interactions into a learning health system where every conversation improves care

    5 reads

    Cin7

    Tech

    From chaos to control — how Cin7 can transform inventory with vCons.

    Gap: Supplier and customer conversations never make it into the inventory system that needs them most.

    vCon unlock: vCons connect conversation context to SKUs and orders, turning Cin7 into a true operating system.

    1 reads

    Home Services Companies

    Home Services

    The $893B blind spot — why every customer call is untapped revenue.

    Gap: Home services lose millions in missed calls, weak follow-up, and zero conversation memory.

    vCon unlock: vCons turn every inbound and tech conversation into structured pipeline the business can run on.

    1 reads

    Morgan & Morgan

    Legal

    Morgan & Morgan handles tens of thousands of client conversations a month. The conversations themselves vanish.

    Gap: Intake calls, attorney check-ins, and AI-assisted case work are fragmented across recordings, transcripts, and notes with no verifiable chain of custody

    vCon unlock: vCons preserve every client conversation as a portable, auditable asset that grounds AI outputs and proves provenance when regulators ask

    14 reads

    Comcast

    Telecom

    Comcast has more customer conversations than almost any company on earth. And almost nothing to show for it.

    Gap: Millions of support interactions are handled, logged superficially, and forgotten

    vCon unlock: vCons turn every customer conversation into structured intelligence that reduces churn

    2 reads

    Kassin Sabbagh Realty

    Real Estate

    Turning conversations into capital — how Kassin Sabbagh Realty can lead.

    Gap: Commercial brokerage runs on relationships, but those relationships live only in brokers' heads.

    vCon unlock: vCons convert every tenant, landlord, and investor call into a durable, transferable asset.

    1 reads

    UKG

    Human Capital Management

    Workforce intelligence begins where workforce data ends — UKG can turn every employee conversation into durable, portable memory.

    Gap: Employees remember every HR touchpoint; the organization doesn't — conversations stay trapped inside individual apps as application exhaust, not strategic assets.

    vCon unlock: Wrap every People Assist, Employee Voice, and Bryte AI interaction in a portable vCon so workforce AI runs on years of longitudinal context, not isolated events.

    16 reads

    Aman Resorts

    Hospitality

    Aman properties generate relationship intelligence with every guest interaction. Without vCons, it disappears the moment the conversation ends.

    Gap: Concierge, wellness, and residence conversations across Aman's global portfolio of resorts, residences, clubs, and wellness programs vanish the moment they end — never preserved as durable, portable relationship intelligence.

    vCon unlock: vCons become the continuity infrastructure that preserves every guest interaction as a structured, auditable asset — letting Aman compound relationship intelligence across properties, experiences, and time.

    16 reads

    ExxonMobil

    Energy

    Energy conversations are among the highest-stakes in the world. Almost none are preserved.

    Gap: Field operations, safety briefings, and contractor communications exist in silos or not at all

    vCon unlock: vCons create a structured record of operational conversations that drives safety and compliance

    0 reads

    New York City

    Government

    From community organizing to city intelligence — how New York can lead.

    Gap: 311, agency calls, and community meetings produce conversation data the city never operationalizes.

    vCon unlock: vCons turn citizen conversations into structured signal that drives policy, services, and trust.

    2 reads

    Stargate

    Tech

    Stargate is building $500B of AI compute. Without vCons, the intelligence won't compound.

    Gap: Stargate's planetary-scale AI infrastructure depends on conversational data that's still fragmented across vendors, platforms, and disconnected systems.

    vCon unlock: vCons become the continuity layer that turns Stargate's compute into durable, portable, auditable institutional memory at every scale.

    11 reads

    Dubai Police

    Government

    How can Dubai Police achieve its 2031 vision? With vCons.

    Gap: A modern police force runs on conversations — calls, interviews, dispatch — that go unstructured.

    vCon unlock: vCons give Dubai Police a unified conversation layer for AI-driven safety, service, and trust.

    2 reads

    What is a vCon?

    A vCon (Virtualized Conversation) is an open standard being finalized by the IETF (Internet Engineering Task Force) that defines a universal container format for conversation data. A vCon packages the full context of any conversation — audio, video, transcript, metadata, and analysis — into a single, portable, structured data object that can be stored, routed, processed, and analyzed by AI systems. vCons work across voice calls, video meetings, chat threads, and email chains.

    💡 How will your business use vCons? · Connect with Ken on LinkedIn

    Read the IETF draft
    📞 Voice / Chat
    📧 Email / Video
    { vCon }
    AI Analysis
    CRM
    Compliance
    Training

    The person who's been mapping this for every major industry:

    Ken Herron

    Ken Herron

    vCon Strategist · Evangelist · The person you want to know before this goes mainstream

    Connect to Collab

    Whether you want to explore a partnership, talk vCons, or just see what happens — Ken's on LinkedIn.

    Connect on LinkedIn

    Every industry. One open standard.